Originally published July 12, 2019. Last updated September 5, 2024.
Scrolling through Instagram. Flipping through Facebook. Binge-watching your favorite creators on YouTube. Social media is an amazing tool, letting you tag along on your favorite accounts’ motorsports adventures from the comfort of home.
It’s inspiring to see passionate drivers taking laps in well-used classics, and testing out the latest and greatest builds and models. Whether it’s nights in the garage or days at the track, motorsports social media has it all.
If you are new to motorsports, consider digging into the culture behind the sport for a little added learning off the track. Here are a few of our favorite Instagram accounts, Facebook accounts and YouTube channels to get you started.
Tracks on Social Media
Most motorsports tracks maintain a presence on one or more social networks. Some big-name tracks to start with include:
Circuit of the Americas
Circuit of the Americas is a world-class motorsports venue located in Austin, Texas. (See our track feature on COTA here.) From concerts to motocross to karting to Formula 1, there’s always something fun happening at COTA.
Instagram: @cota_official
Facebook: CircuitofTheAmericas
YouTube: CircuitAmericas
Road America
Road America is one of the oldest tracks in the country. (See our Road America track feature.) With a history as rich as theirs, Road America’s social media features a great mix of new and old.
Instagram: @roadamerica
Facebook: RoadAmerica
YouTube: RaceRoadAmerica
VIRginia International Raceway
VIR is said to be America’s first true “motorsport resort” and one of the country’s first permanent road racing circuits. (See our VIR track feature.) The social media content from VIR is always exciting.
Instagram: @virnow
Facebook: VIRNow
YouTube: VIRginia International Raceway
Clubs on Social Media
Motorsports is more fun in a group. A number of car clubs are very active on social media. If you participate in HPDE in your Audi, BMW or Porsche, be sure to follow these accounts.
Audi Club North America
Frank Beddor, Jr., founder of Audi Club North America, was an adventurous spirit. With club membership now over 9,500, that spirit lives on in the club’s active social media channels, which cover all things Audi.
Instagram: @audiclubna
Facebook: AudiClubNA
YouTube: AudiClubNorthAmerica
BMW Car Club of America
The BMW CCA is one of the world’s largest single-marque car club with dozens of chapters and over 70,000 members. Numerous CCA-affiliated accounts celebrate Bimmers and their enthusiasts online. Here’s just a few of them.
Instagram: @bmwccaclubracing
Facebook: BMWCCA
YouTube: BMWCCA640
Porsche Club of America
PCA is a close-knit community of Porsche owners organized into 148 regional clubs across the United States and Canada. Their active social media channels are best summed up as all Porches, all the time. Can’t beat it.
Instagram: @porscheclubofamerica
Facebook: PorscheClubOfAmerica
YouTube: PCAHQ
Sports Car Club of America
SCCA is where many HPDE participants get their start. This active community of over 65,000 members organizes track days, time trials and autocross events. Their social media is full of education, tips, tricks and general car fun.
Instagram: @sccaofficial
Facebook: SCCAOfficial
YouTube: Sports Car Club of America
Culture on Social Media
There are so many interesting motorsports organizations and enthusiasts out there. Following these accounts is a great place to start.
Motorsport.com
Motorsport.com is one of the racing community’s top news and entertainment platforms. They publish more than 13,000 pieces of content per month, so there’s always something new on their socials.
Instagram: @motorsportcom
Facebook: Motorsportcom
YouTube: Motorsport
24 Hours of Le Mans
The 24 Hours of Le Mans in France is one of the world’s most famous endurance races. The organization’s social media presence reflects the excitement of this one-of-a-kind annual event.
Instagram: @24heuresdumans
Facebook: 24HeuresDuMans
YouTube: 24heuresdumans
Grassroots Motorsports
On their site, Grassroots Motorsports features everything from track tests to project car builds. Their active social media features a nice mix of track videos, car comparisons and technical explainers.
Instagram: @grassroots_motorsports
Facebook: GrassrootsMotorsports
YouTube: Grassroots Motorsports
More Motorsports Resources
Social media is a great way to learn and keep up with your favorite motorsports creators and influencers, but nothing beats actually heading out to the track. When you do, be sure your car is insured.
Most regular auto insurance policies limit or exclude coverage for HPDE and track day events. So if you did have an accident, you could be out your daily driver.
At Lockton Motorsports, we offer HPDE Insurance specifically designed to protect your car from damage when you’re participating in HPDE, track day, or time trial events.
Our coverage includes:
- Street-legal cars and non-licensed track cars.
- Modifications you’ve made to your car.
- Two drivers at each event at no additional cost.
- Any demonstration laps your instructor drives.
Policies can be purchased conveniently, either ahead of time or the day of an event, online at LocktonMotorsports.com. Questions? We’re happy to help! Give us a call at (866) 582-4957 to speak to our motorsports insurance experts.